The June exhibition season has come to a close, click to review the wonderful moments of Magic health


In June, I arrived on time in the continuous drizzle and warmly welcomed domestic and foreign guests. Magic Health brought key products such as pyrroloquinoline quinone disodium salt (PQQ), vitamin K2, and phosphatidylserine (PS) to three major industry events, and had in-depth exchanges with customers in different categories to explore new possibilities in the nutrition and health industry. The exhibition site is constantly bustling with enthusiasm.

— FIA —

On May 19-21, the 25th China Exhibition of Healthy Natural Ingredients and Food Ingredients (FIA) grandly opened at the Shanghai National Convention and Exhibition Center. More than 400 exhibitors and 100000 professional visitors gathered to witness the vigorous development of the health industry.

Exciting Moments at Booth

Exploration Tour of Oral Beauty

On its 25th anniversary, FIA launched a limited edition exploration tour - a specially customized route for oral beauty. The exhibition selected featured ingredients and was led by senior analysts from Innova to provide a more intuitive understanding of the product situation and application trends. As the second stop of the oral beauty journey, Magic Health showcased and introduced to the audience the efficacy characteristics and product applications of the anti-aging dark horse ingredient PQQ at the booth.
Compared to components such as collagen and hyaluronic acid, PQQ is still an emerging raw material in China. Although it has a relatively broad market recognition in countries and regions such as Europe and the United States, its promotion and application in China have only just begun. In October 2023, the National Health Commission approved PQQ, which uses glucose eating methyl bacteria as a fermentation strain, as a new food ingredient and can be applied to beverage products including solid drinks, flavored drinks, fruit juice drinks, etc. There has also been a new wave of upgrading oral beauty products in China. In the first half of this year, many new oral anti-aging products were launched, and PQQ in the ingredient formula focuses on cell level anti-aging, which can promote mitochondrial repair and regeneration&antioxidant, improve cell energy supply, and accurately anti-aging.

— CPHI —

On June 19-21, the 22nd CPHI China 2024 was successfully held at the Shanghai New International Expo Center, presenting an industry feast focused on technological innovation and gathering wisdom. Magic Health collaborated with East China Medicine to showcase our product innovation and comprehensive service capabilities to global audiences at the exhibition.

— FBIF —

On June 25-27, the FBIF2024 Food and Beverage Innovation Exhibition was held at the Shanghai National Convention and Exhibition Center. Magic Health made its debut at the exhibition, discussing brand innovation with professionals in the food and beverage industry, and providing customers with more high-quality raw materials and ideas for product upgrades.

Never forget your original intention and forge ahead. Magic Health is deeply involved in the business of nutritional and health food ingredients, personal care functional ingredients, and insists on providing customers with high-quality products, technologies, and solutions, contributing to the development of the global nutritional and health industry.