Magic Health's May Exhibition Synergy: Accelerating Global Layout and Innovation

I. Three Exhibitions Kicked Off Simultaneously, Showcasing Strength in Global Markets

In May 2025, Magic Health went all out and successively participated in three international exhibitions:

• From May 20th to 22nd, Vitafoods Europe 2025, a European health nutrition products and raw materials industry event with 27 years of heritage, grandly opened in Barcelona, Spain, launching a new chapter of accelerated development for the global health nutrition industry.
• On May 21st, the NHNE China International Health Nutrition Expo, the 90th National Pharmaceutical Trade Fair, and the 92nd China International Pharmaceutical API/Intermediate/Packaging/Equipment Trade Fair opened in Guangzhou.
• Concurrently, the IFIA International Food Industry Exhibition, Japan's largest professional exhibition for food ingredients and additives, was held at the Tokyo Big Sight from May 21st to 23rd, attracting significant industry attention.

Magic Health showcased its star product matrix under the Maiggic brand at these three globally renowned industry events.

II. Two Stars Shine Bright: Maiggic®PQQ and Maiggic®VK2

• Vitafoods Europe: PQQ, PS (phosphatidylserine), and vitamin K2 attracted European and American health food and sports nutrition enterprises. Their excellent antioxidant properties and brain health efficacy data won high recognition from international clients, with some expressing interest in joint research and development.

• NHNE Guangzhou Exhibition: PQQ gained enormous popularity. Magic Health's independently developed PQQ raw material was approved for China cosmetic new ingredient filing, making it a model for cross-industry applications in anti-aging skincare. Meanwhile, the company's high-stability vitamin K2 microencapsulated powder drew significant attention. Using high-purity vitamin K2 as raw material and introducing industry-leading microencapsulation technology, it solves application challenges such as water solubility and stability, making it a star choice in health food and functional food fields.

• Japan IFIA Exhibition: Catering to Asian market demands, Magic Health focused on promoting microencapsulated vitamin K2 (solving water solubility challenges) and liquid PS formulations, aligning with Japan's trend of lightweight and convenient functional foods, and receiving inquiries from local OEM/ODM enterprises.

At the concurrent exhibitions, the brain health ingredient PS and other new products also remained highly popular. The liquid phosphatidylserine (PS) formulation made its debut, precisely meeting the application needs of the brain health market. Natural antioxidant ingredients such as lycopene, astaxanthin, and ergothioneine attracted many professional visitors, laying a solid foundation for future market expansion.

III. Exhibition Innovation Empowers Development Pathways

During the NHNE Guangzhou Exhibition, the "NHNE Influencer Night," a continuation of the "Nutrition Planet Awards," demonstrated new online development trends in the health nutrition industry through activities such as live-streaming e-commerce compliance training and industry award evaluations. This provided innovative ideas and potential cooperation directions for Magic Health's future online promotion of the Maiggic brand and expansion of marketing channels.

IV. Focusing on Dual R&D Tracks to Deepen Global Layout

Magic Health will continue to focus on the R&D tracks of functional nutritional health raw materials and functional personal care & medical beauty raw materials, deeply tapping into the technical potential of star ingredients like PQQ and VK2 under the Maiggic brand. With an open, inclusive, and mutually beneficial cooperative attitude, the company will join hands with global partners to explore innovative paths for cross-industry integration of health raw materials and the beauty industry. By leveraging cutting-edge technologies and high-quality products, Magic Health aims to inject strong momentum into the industry's high-quality development and jointly outline a grand blueprint for industrial innovation and upgrading.