Comprehensive Women's Health Solutions under WOMEN Demands

2025-03-31

Comprehensive Women's Health Solutions under WOMEN Demands


According to Accenture's survey data, in 2022, the number of Chinese women aged 20 - 60 with strong consumption power and willingness approached 400 million, and their total annual consumption expenditure reached as high as 10 trillion yuan.

The weight of women in family decision - making has been continuously increasing. In 2023, the proportion of female car - buying users increased to 38.08%.

Since 2020, the topic of "her power" has increased rapidly, and the potential of the female consumer market has received attention. Under the influence of the "she - economy", new areas of female consumption have begun to emerge. At the same time, the improvement of women's self - awareness makes them more independent, rational, diverse, and personalized in consumption.

"Her Demands" Drive the Development of the Big Health Consumption Format

Research data from CBNData shows that at this stage, more than 80% of female consumers have certain health concerns, and women of different generations focus on different health priorities. Nearly 60% of women will choose to buy nutritional and health products to improve their health problems. The market size of online female nutritional and health food on Taobao, Tmall, and JD.com platforms has also grown significantly, reaching 18.3 billion yuan in MAT2024 (June 2023 - May 2024), with an average annual compound growth rate of 15.5% in the past five years.
Data Source: CBNData Questionnaire Survey, February 2024
(TGI = Proportion of attention of consumers of different generations / Proportion of attention of all consumers * 100. TGI > 100 indicates high attention)

Part 1. Scientific Anti - aging, Aging Gracefully

It is estimated that the market size of anti - aging in China will exceed 150 billion yuan in 2026, with an annual compound growth rate of 13.3% in the past five years. Aging is a common concern of all age groups, and the younger generation's perception of aging has advanced. 94% of post - 00s have felt skin aging before the age of 25.
Age Group Post - 00s Post - 95s Post - 90s Post - 85s
Under 20 years old 52% 29% 5% 1%
21 - 25 years old 42% 42% 5% 2%
26 - 30 years old 2% 70% 60% 24%
31 - 34 years old 2% 1% 33% 51%
35 - 40 years old 0% 0% 2% 17%
41 - 45 years old 0% 0% 2% 38%
45 years old and above 1% 0% 0% 9%
Note: 94% of post - 00s feel aging before the age of 25, while for post - 95s and post - 90s, it mainly occurs between the ages of 26 - 30. The perception of aging is gradually advancing.


Data Source: CBNData Questionnaire Survey, July 2024
Q. At what age did you start to notice signs of skin aging?


Anti - aging Dark Horse PQQ
The anti - aging 4.0 era will place more emphasis on the combined intervention strategy based on the mitochondrial - immune - epigenetic network. As a hot substance in anti - aging research in recent years, the mechanism of action and potential applications of PQQ have been gradually elucidated through a number of scientific experiments, and its core position in this system deserves continuous attention.
The decline of mitochondrial function is an important factor in aging. PQQ significantly improves energy metabolism efficiency by stimulating mitochondrial biogenesis and enhancing the activity of mitochondrial complexes. Animal experiments have shown that the lack of PQQ will lead to a 20% - 30% reduction in the number of mitochondria, and after supplementation, the mitochondrial respiratory quotient (RQ value) can be restored, improving the utilization efficiency of carbohydrates. Human trials have confirmed that three - week supplementation with PQQ can improve mitochondrial efficiency and reduce the accumulation of TCA cycle metabolites [1].
The ortho - quinone structure of PQQ endows it with strong free - radical scavenging ability, which can inhibit the release of pro - inflammatory factors (such as IL - 6, TNF - α) and reduce the level of chronic inflammation. This characteristic has been verified in clinical trials to improve cognitive function (such as memory and execution speed) in the elderly [2].
In addition, PQQ can activate the SIRT1/SIRT3/SIRT6 longevity protein family, promoting DNA repair and autophagy [3 - 5]. When used in combination with NAD+ precursors (such as NMN), it can synergistically increase the intracellular NAD+ level, delaying the decline of mitochondrial function and oxidative damage.


The Fifth - Generation Antioxidant Ergothioneine
As a natural amino - acid derivative, ergothioneine has antioxidant and anti - inflammatory properties. It shows stronger free - radical scavenging activity than traditional antioxidants and can protect the skin from environmental stress such as ultraviolet rays, reducing wrinkles and fine lines. Bruce Ames, an emeritus professor of biochemistry and molecular biology at the University of California, calls it "longevity vitamins". Appropriate supplementation of EGT can reduce the risk of chronic diseases and premature aging. EGT has a specific transporter protein OCTN1 in the human body. When there is oxidative stress in cells, the cells upregulate related genes, and more transporter proteins accumulate on biological membranes (cell membranes, nuclear membranes, mitochondrial membranes) to transport EGT into cells and organelles, targeting the scavenging of free radicals.

Part 2. Joint and Bone Anti - aging, Stay Energetic

According to Magic Mirror data, in 2023, the consumption scale of female joint and bone nutritional products on the Tmall Overseas channel increased by 15% year - on - year. During the perimenopausal period, with the rapid decline of ovarian function, the negative feedback regulation ability of the hypothalamic - pituitary - gonadal axis decreases, and the change in hormone levels in the body promotes the growth of osteoclast activity. Women experience rapid bone loss after the perimenopausal period. Therefore, it is very necessary to start calcium supplementation from a young age.

Vitamin K2, Guiding Calcium into Bones
Vitamin K2 guides calcium deposition by activating two key proteins [6]: ① Osteocalcin: Promotes the deposition of calcium in the bones, enhancing bone density. ② Matrix Gla protein (MGP): Inhibits the abnormal deposition of calcium in blood vessels and soft tissues, reducing the risk of vascular calcification. Vitamin K2 works in concert with vitamin D. Vitamin D promotes intestinal calcium absorption, while K2 ensures the correct utilization of the absorbed calcium. The two work together to improve the efficiency of calcium supplementation [6].


Joint Lubrication Factor HA
Hyaluronic acid (HA) is the main component of joint synovial fluid. The decrease in the concentration and molecular weight of endogenous HA is an important cause of the decline in the viscoelasticity of synovial fluid and the occurrence of inflammation. Therefore, HA is often used in the clinical treatment of knee osteoarthritis. Relevant research shows that oral HA can effectively relieve the pain of knee arthritis. The results of a randomized, double - blind, placebo - controlled experiment conducted from 2008 to 2015 showed that oral HA can be used to treat synovitis - related symptoms, relieve knee pain, synovial effusion, and inflammation, and improve knee strength, etc. [7].

Part 3. Master Your Mood, Restore Your State

The "White Paper on Women's Nutrition" released by Food Research shows that women face health challenges at different ages, and emotional health is a common concern at all stages. About 85% of female office workers have experienced anxiety or depression in the past year. The proportion of young women suffering from anxiety or depression is three times that of young men.
Data Source: China Workplace Women's Mental Health Green Paper, National Depression Blue Book

Mood Therapist PS
Phosphatidylserine (PS) can not only nourish the brain and enhance brain function but also plays an important role in relieving mental stress and improving cognition. Therefore, it is also known as a "brain nutrient". As the only rare phospholipid in the phospholipid family that can regulate functional proteins in the cell membrane, it is usually located in the inner layer of the cell membrane, can affect the transmission of chemical information in the brain, help the brain store and read information, and is also an important nutrient for relieving brain dullness and emotional abnormalities. After 20 subjects orally took a mixture of PA and PS (400mg/d of PS) for 3 weeks, the levels of serum adrenocorticotropic hormone and cortisol in the blood were significantly inhibited. The subjects' physical tension was significantly relieved without affecting heart rate changes [8].
In the era of the rise of the "she - economy", it is necessary to understand the nutritional aesthetics equation of modern women and focus on their needs. Let us jointly explore the infinite possibilities of the women's health industry and help every woman embrace a healthy, beautiful, and confident life!
References:

[1]Jonscher, Karen R. , et al. "Early PQQ supplementation has persistent long - term protective effects on developmental programming of hepatic lipotoxicity and inflammation in obese mice." Faseb Journal 31.4(2017):1434 - 1448.
[2]Li Xiuhui. Preliminary exploration of the anti - aging effect and mechanism of the new food ingredient PQQ[J]. Modern Food, 2023, 29(15):189 - 192.
[3]Yang Liu. Research on the effect and mechanism of pyrroloquinoline quinone on the aging of Caenorhabditis elegans[D]. Tianjin Medical University, 2020.
[4]Dai X, Yi X, Wang Y, Xia W, Tao J, Wu J, Miao D, Chen L. PQQ Dietary Supplementation Prevents Alkylating Agent - Induced Ovarian Dysfunction in Mice. Front Endocrinol (Lausanne). 2022 Mar 7;13:781404. 
[5]Jonscher KR, Chowanadisai W, Rucker RB. Pyrroloquinoline - Quinone Is More Than an Antioxidant: A Vitamin - like Accessory Factor Important in Health and Disease Prevention. Biomolecules. 2021 Sep 30;11(10):1441. 
[6]Fang Ruibin. Vitamin K2 and bone health[C]//The 17th National Osteoporosis Annual Meeting and the 14th National Calcium Agent Annual Meeting and the 1st and 3rd Academic Conference of the Osteoporosis and Metabolic Bone Disease Committee of the Henan Association of Integrative Medicine. 0[2025 - 03 - 05].
[7]Wang Zhao, Xu Kang, Wang Fang, et al. Research progress on the physiological functions and action mechanisms of orally administered hyaluronic acid[J]. Food Science, 2021, 42(23):1 - 10.
[8]Tong Guanzhan, Liang Limin, Jin Yulong. "The biological activity and application status of phosphatidylserine." China Food Additives (2021).